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Stronger Consulting had the substance. Thirty-two years of Mike Montoya's experience in education, 500 senior leaders placed across 38 states, 94 percent retention at year two, and a podcast approaching forty episodes. What it did not have was a single place where all of that added up to one story.

A farmers market is not a brand exercise. It is folding tables, early light, someone's mother's tomatoes, and the same handful of people who show up every week to make it happen. Any identity that felt corporate would have been wrong on arrival. So we drew it. Every mark in the Lenox Farmers Market suite is hand rendered, because the market is local, human, and a little imperfect, and its logo should be too. The Opportunity Two things had to be true at once. The market needed

Most visitor guides are directories with a cover. Listings sorted by category, an ad block, a map folded into the back. They answer a question or two and then get left in the hotel room. The Lenox Chamber of Commerce wanted something people would keep. So we designed the 2026 Lenox Guidebook as a publication rather than a directory. Thirty-three pages and a foldout map, built to be read rather than consulted. The Opportunity The Chamber had just adopted a new brand system, an

This self-initiated concept explores what a refreshed King Kone might look like through thoughtful branding, storytelling, and placemaking.

Lenox has never had a marketing problem. Tanglewood and The Mount sit within walking distance of independent bookstores, garden trails, and dinner tables worth planning a weekend around. What the Chamber of Commerce needed was not more to say. It was a consistent way to say it. Rather than building a campaign, we built a system. A voice, an identity, and a set of rules flexible enough for a small team to use every day without a designer in the room. The Opportunity Most desti

Our challenge was to transform GardenFit's expertise into an engaging digital experience that inspires people to keep learning, sharing, and showing up every day.

Patisserie Lenox already had the warmth and craftsmanship in-house. Our job was to make sure visitors felt it online, too.

When people seek out a therapist, they're often looking for someone who understands experiences that feel deeply personal.

It may be a younger publication in the area, but The B has quickly become a beloved read for its celebration of the people, places, and stories that make the Berkshires unique. As the magazine continues to grow, so does the opportunity to connect with readers beyond the printed page. Our role wasn't to reinvent the brand, but it was to help it thrive in a digital-first world while preserving the editorial voice readers already knew and trusted.